evaluation 3 2018

A media institution is a media company that produces, distributes, exchanges or regulates any form of media. distribution means how the media product is transported from the factory to the consumer. I will have to take into account that many of my target audience will simply stream the movie from an illegal streaming website, like 123Movies, this “distributes” my film, however they won’t have my permission and I won’t make any money from this, so this would be harmful, especially to a small independent film company like Shocker Studios, who need to make a certain profit from the film and can’t afford to be losing potential income. However, this does still give it extra publicity, as Blumler's uses and gratifications theory says that one of the things that audiences get out of a media text is to communicate with people about it , and people would talk to their friend about the film they watched, especially my target audience, who are young adult and teenage males, who are generally more chatty. Anyway, lost revenue from illegally downloading and streaming the film, may be regained from additional sales of other items, like merchandise, or film posters. This is the case with the music industry especially, as 97% of all music is illegally downloaded, resulting in increased concert prices, and so increased merchandise sales, as a result.

The real film production company "Warp Films" would release my film. One main reason why is that the company is British, based in Sheffield. So because my film is British made, with British actors, the audience may feel more engaged with the film, which is more relatable to them.

A distributor like Warpfilms would give me lots of advertising revenue to get "Endless better known, like TV advertisements, and posters in city areas or on the sides of buses. This would build awareness. Additionally, Warpfilms's website, say they "are about to launch on channel 4, Sky Atlantic and canal +". These could be platforms for Endless to air, with possibilities of exposure and revenue which wouldn't be possible before.

Warp films's mission statement, claims that "If you like predictable and formulaic storytelling, you've come to the wrong place" and this fits in perfectly with my psychological thriller, which relies on twists in the narrative to keep the audience engaged, and this certainly isn't "predictable and formulaic." Additionally, the fact my thriller begins in a period of disruption in the equilibrium, goes against Todorov's narrative theory, and once again, isn't "predictable storytelling.

Another aspect that stands out with is the line "sometimes we win awards or cause controversies. Secretly we enjoy these things" this tells me that Warpfilms isn't afraid to be controversial with the content that it puts out. Once again, this quote from their website suggests that they aren't afraid to be different, and stand out from their competitors, and the fact that the film is 

warp film's website claim they're "one of most exciting and respected uk production companies" and that would be great for my thriller, because it would give them much more hype before the film comes out, as people will respect the production company. this is the case with films owned by Marvel, like infinity war, which had people talking about it for months before it even came out, spreading the word and increasing potential sales.

regarding the order that people came up in the credits, Obviously the first thing to appear was "Shocker Studios" in the first 8 seconds. This is the production company I made up, to distribute my film, and is the most significant. The actors appeared next, in order of importance. This lets the audience who is starring in the thriller straight away, and may spark the audience's interest, so if Tom Hanks was in it for instance, the moment the name pops up, the audience will be instantly engaged. 

The director is last, as usual in the credit title sequence, because they are considered by the film industry, as the most important person in the production process. This is because they are the ones responsible for the framing and editing of the music video.

My film will also be distributed by lorry companies to supermarkets like Tesco, so people can conveniently get the product while doing their weekly shop, however this method is decreasing popularity, partly because dvds are more expensive compared to downloading films off Amazon or Playstation, and that the costs of the lorry company transporting these goods will work out more expensive than the cost of putting your film on an online exchange company, the dvd and case have to be physically made, whereas with digital distribution this isn’t the case. People still find DVDs attractive though, because it is good to physically own something, rather than just streaming in or having it hidden away as a file, this is generally not young people.

Cinemas, like Odean, would want to show my film if the ratings are high, my film is likely to do well in a cinema because people go to the cinema specifically to get a thrill and feel scared. 

the numerous subscription streaming services, like Now-TV, Netflix and amazon prime, will want to distribute my film to their audience, this is an example of cross media convergence. Endless, will get people to go to netflix, to watch the film, and at the same time, Netflix will be showing Endless to millions of potential customers. This depends on the ratings of the movie, and the expectations that audiences have on that movie, based on past advertising and current knowledge, will possibly get the film on the front pages of these.

You can also distribute, as well as consume films through iTunes, although this is a less popular way of distributing films due to the higher price. Because psychological thrillers are a niche genre of film, it can be difficult for the target audience to access the films that they want to watch, especially as the audience is very fragmented.Because of this, once people have downloaded a psychological thriller from iTunes, like silence of the lambs, my film, endless, will be "suggested" to them, through the algorithm, which helps people find films of the same genre with similar themes. This is also used for songs on iTunes, with niche genres like progressive rock. My independent film company, shocker studios, will benefit from this form of advertising hugely, because they don't have the Advertising budget that conglomerates like Sony have.