TEASERS
Teasers typically contain an image associated with the film, for example Captain America's iconic shield immediately lets audiences know what is coming soon. Viewers may have forgotten about the previous film until they are reminded by the teaser, and the hype starts coming back as they look forward to a sequel. These reveal hardly anything about the film, as their purpose is to build anticipation.
BILLBOARDS
These work on a similar basis to the teaser film posters, because they are commonly on the side of roads, and drivers don't have time to look for more than a few seconds or they may have an accident, so often don't have much information, but focus on drawing attention. Billboards are basically impossible to miss, as they are so big, increasing the potential audience, but because of this they are vey expensive, so only major film companies with large can afford this, because of this, my film company (proton) won't be able to afford this especially in prime locations like Times square or picadilly circus
THEATRICAL
these posters are released later on in the films lifecycle, and include a billing block (list of actors etc), the director, the release date as well as the features of the rest of the posters. Many film posters use an image on the poster that subtlety points to the title, like jaws, with the shark swimming towards the title. most film posters also use the rule of 3, to make it look more aesthetically pleasing
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